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| As you can see, the Royal Telstar is nearly identical to the Royal Safari. |
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| Notice the manual margin stops, and the lack of 1/! and =/+ keys. |
Most of the newspaper ads for the Royal Telstar were printed by department stores owned by Allied Stores, including:
- Titche's (Dallas, TX)
- The Bon Marche (Seattle, WA; also Ogden, UT)
- James Black Company (Waterloo, IA)
- Troutman's (Western PA)
- Muller's (Lake Charles, LA)
- Pomeroy's (Reading, Harrisburg, Wilkes-Barre, and Levittown, PA)
- Joske's (San Antonio, TX)
- Dey Brothers (Syracuse NY)
Because all of the stores that advertised the Royal Telstar were owned by Allied Stores, I think that the Royal Telstar was specially produced for Allied Stores, in the same way that the Royal Heritage was specifically made for Montgomery Ward's. This might also explain the limited records for the Telstar that Royal has. (They have many records for other Royal portables, except for the Telstar.)
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This is a typical Allied Stores ad for the Royal Telstar. Another division, Muller's (Lake Charles, Louisiana) were selling the Telstar for $129.95--The Bon Marche's "won't be undersold price" was $79.95. I highly doubt that a standard price reduction of $50 would have been possible if it wasn't a special product produced for the chain.
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| Titche's ad from the Dallas Morning News, October 29, 1963 |
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| Muller's advertisement, December 3, 1963 |
A May 14, 1964 Bon Marche ad (below) from Ogden, Utah even referred to it as "Ours exclusively"
